Valuable Lessons From The Museum of Failure- #2

If you don’t understand your customer and their needs, the only thing worse is acting like you do.

It is vital to get to know your customer – even better than they know themselves.  Don’t create in a vacuum, or run from your customer or their ideas – bring your potential customers as close as possible to the innovation experience.  Seek out the fringes – those who are your most active customers as well as those who have never heard of you.

Valuable Lessons From The Museum of Failure- #1

The world is in a constant state of change,so your innovation strategy needs toanticipate change, andthen actually plan for when it inevitably occurs.  Unveil your innovation too early and it won’t have any practicality; release it too late and it could be outdated the moment it reaches the market.  Wise strategy takestiming into account. 

Celebrate Failure!

There are 3 things you must do if you want to create a culture of innovation:

  1. Hire for the diversity of thinking and skills.

  2. Create a physical and emotional environment that allows collaborative creativity to organically develop.

  3. Don’t just make failure an option - openly celebrate it.   

Nobody celebrates failure better than the Museum of Failure.  The permanent exhibition, curated by Dr. Samuel West, originally opened on June 7, 2017 in Helsingborg, Sweden.  But make it a point to check out the exhibit sometime before February 4th, as it comes through Los Angeles on its international tour.  It’s truly a unique experience - the chance to see over 100 innovation products and services from around the globe that have epically failed.