Valuable Lessons From The Museum of Failure- #2
mof Lesson #2-Understand your customer's needs is key to a successful innovation.
"We go together like Chinese food and chocolate pudding..." ~Cal Naughton Jr.
If you don’t understand your customer and their needs, the only thing worse is acting like you do.
It is vital to get to know your customer – even better than they know themselves. Don’t create in a vacuum, or run from your customer or their ideas – bring your potential customers as close as possible to the innovation experience. Seek out the fringes – those who are your most active customers as well as those who have never heard of you.
Making your customers part of the innovation process early on allows you to collaboratively spend your time and energy in the empathy stage. Work with them directly using co-creation concepts and design thinking, or indirectly by releasing an MVP and using their feedback for future iterations. Innovation management software and platforms can support the process as well.
This way when you bring your innovation to market, it will have more built-in value for your customers; they will want it and understand it, and your innovation will have a greater chance at success.
And less likely to be housed in the Museum of Failure.